WHAT'S IN STYLE

Thieves Steal $30K Worth of Blank T-shirts From Houston Screen Print Shop
November 3, 2021 at 9:27 am

Sunline Products, a full-service screen print shop based in Houston, was the target of a daytime break-in on Sunday, but the thieves made off with an unusual haul: $30,000 worth of blank T-shirts. Why blanks? Scott Carr, Sunline's vice president, believes the thieves were looking for Houston Astros World Series gear...

Ralph Lauren's New 'Color on Demand' Project Could Allow In-Store Garment Dyeing (While Saving the Planet)
November 3, 2021 at 11:50 am

Ralph Lauren has been working with Dow Chemicals on a new process for cotton dyeing called ECOFAST Pure that reduces chemicals, water and energy, and could move garment dyeing into retail locations. Ralph Lauren has already used Dow technology in its “Color on Demand” project, which allows the company to dye the cotton at any point in the manufacturing process...

VF Corporation to Invest $10.2M to Grow Distribution at Virginia Facility
November 2, 2021 at 5:16 pm

VF Corporation, owner and operator of Vans, The North Face and other iconic apparel brands, is about to invest $10.2 million to grow its operation in Henry County, Virginia. The move will create 82 new jobs. VF Corp will increase distribution capacity at its 500,000-square-foot Martinsville facility to deliver products to consumers more quickly...

Taco Bell Promotes Breakfast Menu Launch With Branded Sleepwear Line
October 27, 2021 at 9:14 am

Taco Bell wanted to get people excited about its breakfast menu, so it gave out free breakfast burritos and released a collection of branded sleepwear. The line includes men and women’s pajama sets, taco slippers, a burrito blanket, a bath robe, an eye mask and a plush blanket modeled after a Taco Bell sauce packet...

Vantage Apparel Adds Josh Appelbaum as Vice President, Digital Transformation
October 27, 2021 at 9:22 am

Vantage Apparel announced the addition of Josh Appelbaum as vice president, digital transformation, and a member of the company’s senior leadership team. Appelbaum will be responsible for working cross-functionally to bring strategic insight and operations expertise in branded apparel, on-demand decoration and e-commerce services...

Peloton Teams Up With Beyonce, Adidas for Apparel Capsule
October 27, 2021 at 10:17 am

Before Peloton went full-on apparel brand earlier this year, the fitness company tested the waters via a partnership with Adidas. Now, Peloton is again drawing on Adidas and one other partner—none other than Beyoncé—as it takes another step toward increasing its branded apparel presence...

Oatly's Latest Apparel Collection Is a Big Step Forward for Sustainable Branded Merch
October 20, 2021 at 11:11 am

You might remember Oatly from that weird Super Bowl commercial everybody hated, but the brand wants to be known for more than just oat milk and jingles. It wants to be known as a “sustainability company that happens to make oat milk and merch,” and its latest branded apparel collection is a step toward that goal...

What's Trending in Women's Apparel? 4 Things to Know for Promo
October 20, 2021 at 11:30 am

Pajama pants and basketball shorts were the hottest looks of the summer last year. But now that offices are reopening and business travel is starting up again, we’re going to need to think a bit about our wardrobes—or maybe rethink them entirely. Here’s what that means for the women’s apparel category...