Personalization: Taking the Art of Promoting to the Next Level

Promotional products can be exciting and creative marketing tools that are tailored to a specific targeted audience. We all know that if you receive an item that is cool and memorable you will want to keep it, show others and use it long term. Powerful advertising vehicle that can be even more impactful.

What happens when that same item has your name on it, then it suddenly becomes an even cooler keepsake with quite a different value and meaning? Everyone likes to see their name—it is just simple human nature. While it means something different to each of us as individuals, just try a simple experiment. Provide a nice pen to someone, and they will say thanks. Then provide them with the same pen that includes their name, and watch for a much more impactful reaction. It's going to happen!

Each year the power of personalization is seen when distributors and suppliers alike line up at ADG Promotional Product’s trade show booth at PPAI and ASI for the opportunity to receive a personalized pen. Some only want their name, but many others see it has a selling tool for a client, or a special way to reward a family member or colleague who couldn’t attend the show. Regardless, it is easy to see from the demand at the show, which clearly demonstrates the acute power of personalization. When people visit the ADG booth this year and receive the Luminate Prism pen (your name ends up in colored lights—a real “wow factor”), it is understandable why ADG has become a go-to choice for personalization in our industry.

Between ADG’s laser engraved pens and its High Definition Imprint (HDI) Full Color Drinkware personalization, it is easy to understand why ADG facilities do millions of units each year emphasizing people’s names. Is it complicated? No way! Many distributors send ADG orders for decorated laser engraved pens and its high demand HDI Drinkware that include an excel spreadsheet for a portion of the total quantity to be personalized. When your client wants 50 pens with their top customers' names out of a 1,000 piece order, and this simple concept only costs $0.40 (G) for each personalized item, it is an easy way to generate revenue and make a lasting impact. For this minimal cost, the distributor now offers a quality promotional item that goes to another level that is exceptionally meaningful to the client and their targeted recipient. Isn’t that why promotional products exist—to add value and memorable impact to a targeted audience?

Call ADG Promotional Products at (800) 852-5208, and ask how you can leverage its spec sample pen program to show end-buyers the power of personalization.