The 10 Biggest Marketing Mistakes Ever
6. Urban Outfitters Controversial Shirts
Urban Outfitters is no stranger to controversy, but it’s unclear what on Earth it was thinking with this “blood-stained” Kent State University sweatshirt.
7. Dr. Pepper’s Divisive Slogan
It doesn’t take a rocket scientist to see how Dr. Pepper’s marketing campaign here did not go over too well with the general population.
8. Los Angeles Chargers New Logo
It was upsetting enough that the Chargers unexpectedly relocated from San Diego to Los Angeles. But to add insult to injury, the team used an unoriginal logo for its rebranding, and social media was buzzing with criticism. Back to the drawing board for the Chargers.
9. Budweiser’s New Campaign
Similarly to Vanderbilt, Budweiser did not vet its new slogan, “The perfect beer for removing ‘no’ from your vocabulary for the night.” No surprise it was met with a ton of backlash.
10. Nike’s Saint Patrick’s Day Campaign
Nike wanted to launch an exclusive shoe for Saint Patrick’s Day, but clearly didn’t do its homework. The company launched the Black and Tan shoe as an homage to Ireland’s Guinness drink, but Black and Tan is widely known as being a group notorious for attacks on Irish civilians during the War of Independence.