Could Your Promotional Products Business Withstand a Recall?
Just for a moment, try to imagine that a promotional product you sold to your largest customer has suddenly become the subject of a government recall. Hundreds or even thousands of consumers have to be notified immediately that it may be dangerous to use the item that was given to them as a gift. And to be sure there’s no confusion, pictures have to be posted in multiple locations and on the Internet showing the ill-fated product with your customer’s logo displayed next to the danger warnings. The product you chose is now a public albatross for everyone involved. The recall and legal costs are almost certainly going to be enormous, as is the liability exposure. And to top it off, the incident is a colossal embarrassment for you and for your client.
Try to imagine the pain of what that would feel like, especially if you could have avoided it all—including the potential loss of a prized customer—with just an ounce of prevention?
Recalls happen for a variety of reasons but most of them revolve around the risk of injury to consumers. Government regulations are established to ensure safe products so violation of any regulation can trigger a recall. If your promotion includes a food product that isn’t properly labeled with allergens the FDA can mandate a recall. CPSC can do the same for products that contain more lead than allowed by CPSIA or toys that fail to pass the toy safety standard.
Recalls come about in a lot of different ways. It could start with something as simple as a call from your client that someone reported an injury or that the product shattered when it fell on the floor. Sometimes a consumer advocacy group will test a product and report to CPSC that it contains excessive lead, phthalates or fails some other mandatory test.