The Muzzillo Dictionary of Sales Terminology: The Definition of 'No'

According to most dictionaries, the word “no” means “a denial or a refusal.” But, according to the Muzzillo Dictionary of Sales Terminology, “no” really means “not yet.”

To be successful in sales, it is critical to have a mindset that “no” doesn’t mean a denial or refusal of your question or request. No matter what you are trying to accomplish as a sales professional, when you hear “no” you must not see a stop sign, just see a caution sign.