Reese's Vending Machine Lets You Trade Candy for Peanut Butter Cups

By Brendan Menapace

We're not sure why everyone says this is the spookiest time of year. All of our coworkers are in hilarious costumes and we got free candy, so as far as we're concerned it's the happiest, sweetest time of the year.

Reese's is not only hopping on that vending machine trend that's huge right now, it's making sure trick-or-treaters and adults alike are getting the candy they actually want. (Nothing personal, Necco Wafers, but you taste like chalk. And don't even get us started on raisins for Halloween.)

For those unlucky New Yorkers who got subpar candy, they can head to the Reese's vending machine and exchange their candy at multiple locations. According to Thrillist, Reese's plans to give away up to 10,000 cups in exchanges.

No tricks here. Trade in your Halloween candy for Reese's candy. What'd you expect from the GOAT of Halloween?! #ReesesCandyConverter #NotSorry pic.twitter.com/bTrjF2IFay

— REESE'S (@reeses) October 30, 2018

This isn't even Hershey's first idea revolving around exchange. You might remember its SXSW promotion, where people who received promotional items they weren't that into could exchange them as a form of currency that could only exist at conferences, trade shows and giant festivals.

"As the No. 1 Halloween Candy (with over half of candy buyers purchasing Reese's), Reese's has come up with a solution," Hershey spokeswoman Anna Lingeris said to CNN. "Give us your unwanted candy, and we'll give you what you actually want—Reese's Peanut Butter Cups."

Harsh words to all those Mars loyalists.

The machines are only in New York, debuting in Tarrytown and moving to Manhattan, but Hershey fans are asking when they can exchange their candy for Peanut Butter Cups. It's a two-pronged promotion, really—provide brand awareness for your product while limiting the reach of your competition.

"This has been quite the day, and we love the feedback from our fans," Lingeris added to CNN. "Maybe we will bring the Reese's Candy Exchange to other cities. Stay tuned for Halloween 2019."

Being a Pennsylvania company, it'd be nice if Hershey, you know, put some of these in Pennsylvania for us.