When we last talked to Heather Achenbach, executive director for SAVE, A Friend to Homeless Animals, the small nonprofit animal shelter was gearing up to launch a two-week online pop-up shop selling branded merchandise to help raise funds. Now that the shop's run is over, we thought we'd check back in with Heather to see how it all went.
Heather joined the show to give us the rundown on the idea behind the shop, why limited-time online stores like this one are a great idea for small nonprofits like hers, and what she wants in branded merch for her organization. She also talked about the response and results (pretty great!) and gave her thoughts on how distributors can best service similar nonprofit organizations.
Plus, Sean and Brendan discuss the cool new music merch idea from Bring Me The Horizon, a band using Spotify data to deliver fans customized T-shirts based on their individual listening preferences. What kind of shirt do you get when most of your Spotify listening history is Jimmy Buffett? We found out!