Does Branding Matter to Millennials?
2. Customer Service
Say goodbye to the unmanned general company email account. Millennials (and most others now reliant on the Internet) want customer service via email, and fast. The promotional products industry already prides itself on customer service, so keep up that service and make sure it is web- and phone-based.
3. Face Time
Online marketing is important. Online sales are as well, but not as much as you think. CNN noted only 29 percent of millennials actually buy online. Tight economic times mean they want to see and feel a product before they purchase it to make sure it is worth the expense. Keep this in mind when you sell to a large company with a millennial making the buying decisions. The need for face-time with garments and products will impact their purchases.